This course will examine the following areas:
What is SEO?
- What do Search Engines Look for?
- Anatomy of a SERP.
- How has SEO changed?
- Updates & Penalties
- How Search Engines Crawl.
- Technical Considerations.
- Mobile SEO.
- Content Marketing.
- Branding & Authority.
- Social Media.
- Local SEO
Analytics & Improvements
- Analysing a Site.
- Researching Opportunities.
- Competitor Analysis
What you should bring with you: No requirements. You may wish to bring a notepad.
Qualifications: No formal qualifications required.
Expected learning outcomes:
Have the ability to improve their web presence through SEO via all platforms in order to increase traffic to their pages.
This 1 day course costs £100 for NUJ members and £160 for non-members and this includes all materials, tea/coffees & sandwich lunch.
|You can pay for this course securely using the links below:|
Please note many of our courses are eligible for funding under a SDS Individual Learning Account, so let us know if you have an ILA at the time of booking and we can request a learning token for you.