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Search Engine Optimisation

AIR

Course Content:  

This course will examine the following areas:

What is SEO? 

  • What do Search Engines Look for?
  • Anatomy of a SERP.
  • How has SEO changed?
  • Updates & Penalties

On-Site Optimisation

  • How Search Engines Crawl.
  • Technical Considerations.
  • User-Experience.
  • Mobile SEO.
  • Content Marketing.

Off-Site Optimisation

  • Branding & Authority.
  • Social Media.
  • Local SEO

Analytics & Improvements

  • Analysing a Site.
  • Researching Opportunities.
  • Competitor Analysis

What you should bring with you:  No requirements.  You may wish to bring a notepad.

Qualifications:  No formal qualifications required.

Expected learning outcomes:  

Have the ability to improve their web presence through SEO via all platforms in order to increase traffic to their pages.

This 1 day course costs £100 for NUJ members and £160 for non-members and this includes all materials, tea/coffees & sandwich lunch.

Check out our Course Calendar for the next date and location for this course.  For availability and to book a place, please contact us on 0141 248 6648/7748 or by email at NUJScotland@nuj.org.uk

 PaypalYou can pay for this course securely using the links below:

NUJ members CLICK HERE

Non members CLICK HERE

Please note many of our courses are eligible for funding under a SDS Individual Learning Account, so let us know if you have an ILA at the time of booking and we can request a learning token for you.

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