Course Content:

A course aimed at building a coherent sense of how the news media works, how journalist and their editors make their decisions and how to maximise individual relationships with journalists.  Crucial for all those wishing to improve, brush up or discover their PR skills, in particular journalists looking to move into PR and PR people looking to improve their knowledge and skill base.


  • Introduction and training objectives
  • News values
  • The journalist’s world
  • The newsdesk
  • Pitching your story
  • Giving comment
  • Wind up and questions

What you should bring with you:  No requirements.  You may wish to bring a notepad.

Qualifications:  No formal qualifications required.

Expected learning outcomes:  On completion participants should have a clear understanding of how the news media and PR process works and have sufficient empathy for and confidence in dealing with news journalists to aid them in their future work.

This 1 day course costs £100 for NUJ members and £160 for non-members and this includes all materials, tea/coffees & sandwich lunch.

Check out our Course Calendar for the next date and location for this course.  For availability and to book a place, please contact us on 0141 248 6648/7748 or by email at

 PaypalYou can pay for this course securely using the links below:


Non members CLICK HERE

Please note many of our courses are eligible for funding under a SDS Individual Learning Account, so let us know if you have an ILA at the time of booking and we can request a learning token for you.


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