Course Content:        

Journalists and journalism are changing, but your approach to them should not. Many organisations and individuals find it difficult to approach the news media, some are even frightened, worried that the

press will distort or twist their words, spinning the story out of all proportions. If that sounds familiar, then this course is for you. Awardwinning journalist, television scriptwriter and PR chief, James Doherty, will dispel the myths and help you to navigate successfully through the media minefield.


  • How the media world has changed
  • Using the media to your best advantage
  • What is news?
  • How to spot a good story in your organisation
  • Understanding how to target your story? Which media – press, TV, online, radio?
  • Managing media
  • How to make the most of the media Interviewing techniques
  • Don’t panic! an introduction to crisis media management                                                                                            

What you should bring with you:  No requirements.  You may wish to bring a notepad.

Qualifications:  No formal qualifications required.

Expected learning outcomes:  Using relevant examples and fun, practical exercises, you’ll learn how you can proactively engage with the media and how to avoid ‘doing a Ratner’ when the proverbial hits the fan.

This 1 day course costs £100 for NUJ members and £160 for non-members and this includes all materials, tea/coffees & sandwich lunch.

Check out our Course Calendar for the next date and location for this course.  For availability and to book a place, please contact us on 0141 248 6648/7748 or by email at

 PaypalYou can pay for this course securely using the links below:


Non members CLICK HERE

Please note many of our courses are eligible for funding under a SDS Individual Learning Account, so let us know if you have an ILA at the time of booking and we can request a learning token for you.


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