Feature Writing and Pitching

Feature Writing and Pitching

Course Tutor:


Jean Rafferty is an award-winning feature writer who has twice been nominated for the UK Press Awards, an unusual honour for a freelance. She has worked for a wide range of publications, both broadsheet and tabloid, from the Sunday Times Magazine and Guardian Weekend to the Daily Record and the Sunday People. She has won awards in varied fields such as travel and medical writing and is the author of two non-fiction books about sport. Her novel, Myra, Beyond Saddleworth, was published in June 2012. More information can be found on her website, http://www.jeanrafferty.com

Course Content:        

This course is for anyone who would benefit from understanding the principles and actions behind successful features.  It covers writing with style for professional publications and includes sessions on building a story, structure, interviewing and pitching. Every aspect of writing outstanding features will be covered, from understanding your audience, publication and subject, to research, writing and interview skills.


  • Building a Feature:
  • Finding ideas and making them work
  • Structure:
  • Thinking in advance about how to shape your material
  • Interviewing:
  • Being in control of the interviewing situation
  • Pitching:
  • How to present ideas and follow them up

What you should bring with you:

No requirements, however, you may wish to bring a notepad.


No formal qualifications required.

Expected learning outcomes:

On completion, participants should have the ability to approach any subject and turn it into a readable feature. They will have the confidence to deal with varied situations and to conduct interviews in a professional and probing manner.

This 1 day course costs £95 for NUJ members and £130 for non-members and this includes all materials, tea/coffees & sandwich lunch.

Check out our Course Calendar for the next date and location for this course.  For availability and to book a place, please contact us on 0141 248 6648/7748 or by email at NUJScotland@nuj.org.uk

 PaypalYou can pay for this course securely using the links below:


Non members CLICK HERE

Please note many of our courses are eligible for funding under a SDS Individual Learning Account, so let us know if you have an ILA at the time of booking and we can request a learning token for you.




  1. Pingback: Feature writing, pitching, and the art of the interview | Wannabe Hacks - 12/03/2014

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